本帖最后由 dodonaomik 于 2016-5-25 09:35 编辑
Vivitar was an American distributor of photographic equipment from 1938-2008. Originally founded under the name Ponder & Best, Inc., the company was established in Santa Monica, California in 1938 as a distributor of photographic products by Max Ponder and John C. Best. Later they began selling rebranded gear under the Vivitar name and eventually began designing and, in a few cases, manufacturing their own Vivitar gear. The company became better known for their very successful Vivitar brand and eventually changed the company name to Vivitar Corporation. The shift to autofocus cameras and later to digital cameras created difficult transitions, leading to a series of mergers, ownership changes, and eventual bankruptcy in 2008. The company itself is gone now but the Vivitar brand was purchased and continues to be used for marketing photographic gear.
Originally founded as Ponder & Best, Inc., the company was established in Santa Monica, California in 1938[1] as a distributor of photographic products by the German immigrants Max Ponder (b. 18 Dec 1907, d. Jan 1969[2]) and John C. Best.[3] Ponder and Best fled to the United States from Germany after Hitler rose to power.[4] The pair started out selling photographic equipment from a 1936 Oldsmobile[1]. Best wrote invoices from the back seat while Ponder acted as the saleman and retrieved merchandise from the trunk.[5] In the 1940s through at least 1946, Ponder & Best was located at 1015 S. Grand Ave., Los Angeles, CA 90015.[6] Advertising from November 1949 indicates P&B moved or expanded to an adjacent location at 1230 S. Grand Ave. The buildings at these two location no longer exist, only a vacant lot remains as of 2012.[7] Initially, Ponder & Best pursued relationships with major camera equipment manufacturers includingMamiya[8], Olympus, Rollei, Voightlander, Sawyers, Petri and others[1], becoming the United States distributor for companies in Japan and Germany. But in 1964[1], after losing Rollei and Olympusdistribution rights, Ponder & Best decided to come up with their own brand and rebadge the equipment they sold.[9]
________________________________ 大致的看了一哈: 1938年,活到2008年,70年的历史征程 但好像没有,特别辉煌的时刻,也好像没有特别成功和高潮的时候 公司名,由Ponder & Best, Inc., 变成了后来的Vivitar Corporation,感觉也马马虎虎
两个德国人Ponder & Best,流亡到美国 钱没有高的特别多,最后还破产!产品似乎也没有特别声名远播地,好像比较中庸 做生意、做相机,似乎没有特别出彩
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